Sure a per capita (18+) comparison would be more useful than NET expenditure? It might be lower but there are too many possible variables that aren’t accounted for.
For example the graph below seems to indicate younger audiences drink dramatically less beer and wine than older generations, but dramatically more Hard Seltzers than Baby Boomers.
Sure a per capita (18+) comparison would be more useful than NET expenditure? It might be lower but there are too many possible variables that aren’t accounted for.
For example the graph below seems to indicate younger audiences drink dramatically less beer and wine than older generations, but dramatically more Hard Seltzers than Baby Boomers.
Why doesn’t this just have a combined category so we can figure out how many drink rather than what they drink
And also, those years aren’t exactly right for the generational categories. Millennials are 1980-1996, boomers are 1946-1964, etc.