Because debates in the US are often set up to be a fight with a winner and loser. Real debates are about learning and instigating truth. Those debates are effective.
99.999% of advertising is shit to make a rich person feel like they are doing something to drive business.
Like dude owned the first bike shop I worked at was paying a bunch to place ads on various platforms. I asked if he had ever actually tested that it works. He just gave me a puzzled look. I told him simply pick any product you feel is universally in high demand and try and give it away with no strings attached. See how long it takes to get someone to show up and claim the thing. It took 3 weeks and I am nearly certain the person that showed up was one of his personal friends. We stopped advertising online after that. Ads may increase awareness in some cases, but they are mostly ineffective media. People are just too stupid to be objective and actually test things; instead assuming the existence of the option to advertise validates its efficacy
I’m not so sure - I’m in the world of indie game dev and silently publishing a game without any advertising is usually a death sentence for a game. Especially in a busy market where finding anything decent is a chore.
Granted, the more effective advertising is usually getting streamers or reviewers to check a game out. Traditional ads, in my experience, have not been valuable.
