AI (or more correctly stable diffusion) is useless for logo design since the resulting image is a raster, and logos need to be in vector format since you’ll be stretching them to fit into various applications. This is also the reason behind the minimalist logo craze nowadays - a logo needs to be recognizable in an app icon, and on a jumbo billboard.
AI is a black box which gives wildly inconsistent results, and nobody can tell why it does a certain thing - maybe it picked up something from the training data and now its replicating it everywhere. So anyone’s guess is as good as the other.
Logo is an illustration. Logotype can be all text, but even then it’s usually highly stylised.
One should have a vector of their logo, but it doesn’t really matter unless it’s going to print. Logos shouldn’t be larger than a thumbprint anywhere else.
Obviously AI will output terrible logos, can’t agree more, but some people are selling stuff from their garage and simply have many other priorities before spending on a logo.
For those people, having anything is better than nothing.
1.This is an illustration, and not a logo.
AI (or more correctly stable diffusion) is useless for logo design since the resulting image is a raster, and logos need to be in vector format since you’ll be stretching them to fit into various applications. This is also the reason behind the minimalist logo craze nowadays - a logo needs to be recognizable in an app icon, and on a jumbo billboard.
AI is a black box which gives wildly inconsistent results, and nobody can tell why it does a certain thing - maybe it picked up something from the training data and now its replicating it everywhere. So anyone’s guess is as good as the other.
Tl;dr hire an actual designer you cheapskate
Obviously AI will output terrible logos, can’t agree more, but some people are selling stuff from their garage and simply have many other priorities before spending on a logo.
For those people, having anything is better than nothing.
While most of this is true, calling an illustration of their logo not a logo is nitpicking to an absurd degree